A-Lehdet
MILJOONAMOUKARI
Million Hammer
Context
A-Lehdet is one of Finland’s largest magazine and media houses.
It needed to sell a fixed-price B2B advertising package to media buyers.
Miljoonamoukari promised one million contacts across print and digital in two months.
The challenge was to turn one million contacts into something people could see, understand and remember across seven lifestyle themes.
Approach
A million is too big to show all at once.
So we turned it into an endless loop.
Across seven lifestyle themes, each image placed a person inside a world that repeated beyond the frame.
One idea. Seven worlds.
Your brand gets seen. Again and again.
The campaign ran across print, digital, social media and video, including A-Lehdet’s own channels, LinkedIn, Facebook, Instagram, Google Display Network and YouTube.
A million contacts became a visual idea, not just a number.
My Role
Art Direction · Concept Design · Visual Design · Directing · Multichannel Production · Video Editing
Concept and campaign created together with my copywriter partner.
