Art Director | More Direction, Less Decoration | Brand & Motion
I think. I execute. I make it move.
From first thought to final frame. No handoffs. Nothing lost in translation.
With 20+ years of experience across brand, campaigns, digital, print, motion and real-world environments, I turn business problems into clear creative direction and sharper expression.
I get there through strategic thinking, visual direction and execution that stays close to the idea.
Good work looks right and does something. It moves people, wins rooms and helps brands grow.
Meaning doesn’t come from tools. It comes from human understanding. AI is the toothbrush, not the smile.
I value sharp ideas, open thinking and people who don’t take themselves too seriously. I stand by my ideas until I hear a better one.
Let’s talk: erni.tuum@ernituum.net
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Clients I have worked with
Alko, YTK, TeliaSonera (B2C), ABB, A-Lehdet, OP Media, Paroc, Peab, Valmet, Varma, Kovanen, FixuTaxi, Canon, Alma Talent, Suomen Palloliitto, RuokaBoksi, Mr. Panini, Cargotec - MacGregor Finland, Mush, Metso, STX Finland, STX Finland Cabins, Wärtsilä, Teleste, Helkama Velox, Helkama Bica, UPM, Kyrö Distillery, Umicore Finland, Elematic, Piikkiö Wörks, Katsa, Terveystalo Pulssi, Suomen messut, Santa Maria, Pohjanmaan Kaluste, Huurre, Porkka Finland, Festivo, Monsanto, Bayer Finland, OK-Matkat, TVO, YIT, Abbvie Suomi, Black Horse, John Deere, wellO2, Oriola, Nestlé, Sodastream, Fazer Makeiset, Fazer Leipomot.
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What people say about me
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What people say about me
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"Minulla on ollut ilo tehdä töitä Ernin kanssa Generolla. Lähinnä meidän keissit ovat olleet nykyasiakkaille tai potentiaalisille uusille rakennettavia ehdotuksia, kokonaisuuksia tai strategisia lähestymiskulmia. Mukana on ollut kaiken kokoisia yhteistöitä erittäin isoista asiakkaista pieniin.
Ernin kanssa on kiva tehdä töitä. Hän saa nopeasti kiinni paikoitellen epäjohdonmukaisen ja poukkoilevan ihmisen ajatuksista, löytää ja osaa kiteyttää sen punaisen langan, palauttaa reitille, haastaa ja kysyy teräviä täsmennyksiä. Ja kun hän on ajatukset visualisoinut, olen monesti ihmetelly, miten hyvältä ja ymmärrettävältä hän saa sen näyttämään. Erni on myös erittäin kiinnostunut kehittämään omaa osaamistaan eikä se rajoitu vain oppimiseen työssä vaan myös omalla vapaa-ajalla.
Eikä tässä vielä kaikki. Ernin sopivissa paikoissa epäsovinnainen huumorintaju on terävää ja aivan omaa luokkaansa. Keskustelut mistä tahansa maan ja taivaan välillä ovat aina olleet hulvattomia ja ne ovat minulle tuoneet työpäivään hauskoja energiabuusteja. Ihminen, joka osaa hommansa, kantaa vastuunsa, mutta ei ota asioita liian vakavasti. Sellaisen kanssa teen mielellään töitä ja tuloksetkin ovat parhaita."
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"I had the pleasure of working as Erni’s team lead and colleague on various clients and projects at Genero. As a Senior Art Director, Erni consistently demonstrated his seniority, extensive experience and his eagerness to tirelessly learn and improve his creative skills, mastering new tools and techniques. He has an exceptional ability to transform his creative visions into visually stunning content and productions that are always on brand.
Erni understands what it takes to create appealing content that drives brands forward, from large brand renewals to individual campaign needs. He is good at managing stakeholder relationships and is always capable of challenging the status quo in a constructive manner.
I highly recommend Erni as a great and respected colleague and as a creative powerhouse, whether in an agency or in-house role."
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"Creative, mad, meticulous, strategic... Are all words, which are not as important as feelings. Let's try again. Sometimes you feel this man is a visual king, sometimes a reborn Da Vinci, sometimes you wish he was somewhere else or move slower to make the aiming easier. But on the day you present, you will be all the more grateful for this this Estonian-Finnish design powerhouse at your side."
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"I'm going to steal what Mikael Bertus said in his recommendation: "But on the day you present, you will be all the more grateful for this this Estonian-Finnish design powerhouse at your side."
As Erni has saved my backside more than a few times - whether it's been about awesome concepts, high-quality designs, hammering the final nail in that tough design sales case, and many more - I can say with great confidence that Mikael's statement is quite true. He is an absolute powerhouse with wide experience, but also a wonderful teammate who never ceases to amaze with his desire to learn and help his colleagues become the best they can be."
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"Erni is by far one of the best Art Directors I've worked with. I admire his ability to create big ideas and execute them consistently to the tiniest of details. Erni is hardworking, ambitious and sharp – but also funny, easygoing and most of all, never dull. After changing my own career there aren't too many things that I miss in advertising, but Erni as a colleague is one of them."
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"I've worked with Erni in handful of challenging creative projects that we've done in the past 6 months. Erni has very valuable knowledge base in very wide scale in advertising, not to mention he is "big thinker" with ambitious visions. Erni is also great team player and i would warmly recommend him."
Teemu Väliheikki – leimahdus
Digital Director at OSG Agency
Digital Director at OSG Agency
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"Meticulous, but creative. Debonaire, but easy-going. Erni is a true visual professional and as a colleague, one of the most likeable."