Art Director
More Direction, Less Decoration
Brand & Motion
I think. I execute. I make it move.
From first thought to final frame. No handoffs. Nothing lost in translation.
With 20+ years of experience across brand, campaigns, digital, print, motion and real-world environments, I turn business problems into clear creative direction and sharper expression.
I get there through strategic thinking, visual direction and execution that stays close to the idea.
Good work looks right and does something. It moves people, wins rooms and helps brands grow.
Meaning doesn’t come from tools. It comes from human understanding. AI is the toothbrush, not the smile.
I value sharp ideas, open thinking and people who don’t take themselves too seriously. I stand by my ideas until I hear a better one.
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What people say about me
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What people say about me
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"Erni is by far one of the best Art Directors I've worked with. I admire his ability to create big ideas and execute them consistently to the tiniest of details. Erni is hardworking, ambitious and sharp – but also funny, easygoing and most of all, never dull. After changing my own career there aren't too many things that I miss in advertising, but Erni as a colleague is one of them."
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"I had the pleasure of working as Erni’s team lead and colleague on various clients and projects at Genero. As a Senior Art Director, Erni consistently demonstrated his seniority, extensive experience and his eagerness to tirelessly learn and improve his creative skills, mastering new tools and techniques. He has an exceptional ability to transform his creative visions into visually stunning content and productions that are always on brand.
Erni understands what it takes to create appealing content that drives brands forward, from large brand renewals to individual campaign needs. He is good at managing stakeholder relationships and is always capable of challenging the status quo in a constructive manner.
I highly recommend Erni as a great and respected colleague and as a creative powerhouse, whether in an agency or in-house role."
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I’ve had the pleasure of working with Erni at Genero, building proposals and strategic concepts for clients of all sizes. He has a rare gift for grasping scattered, half-formed thinking, cutting straight to the core, and turning it into something clear and visually compelling. He knows his craft, takes ownership, and doesn’t take himself too seriously. Exactly the kind of person you want on your team, and it shows in the results.
Translated from Finnish and edited for length.
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"Creative, mad, meticulous, strategic... Are all words, which are not as important as feelings. Let's try again. Sometimes you feel this man is a visual king, sometimes a reborn Da Vinci, sometimes you wish he was somewhere else or move slower to make the aiming easier. But on the day you present, you will be all the more grateful for this this Estonian-Finnish design powerhouse at your side."
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"Meticulous, but creative. Debonaire, but easy-going. Erni is a true visual professional and as a colleague, one of the most likeable."
Clients I have worked with: Alko, YTK, Nelonen Media, Nelonen Media Live, Sanoma, TeliaSonera (B2C), ABB, A-Lehdet, OP Media, Paroc, Peab, Valmet, Varma, Kovanen, FixuTaxi, Canon, Alma Talent, Suomen Palloliitto, RuokaBoksi, Mr. Panini, Cargotec - MacGregor Finland, Mush, Metso, STX Finland, STX Finland Cabins, Wärtsilä, Teleste, Helkama Velox, Helkama Bica, UPM, Kyrö Distillery, Umicore Finland, Elematic, Piikkiö Wörks, Katsa, Terveystalo Pulssi, Suomen messut, Santa Maria, Pohjanmaan Kaluste, Huurre, Porkka Finland, Festivo, Monsanto, Bayer Finland, OK-Matkat, TVO, YIT, Abbvie Suomi, Black Horse, John Deere, wellO2, Oriola, Nestlé, Sodastream, Fazer Makeiset, Fazer Leipomot.