ABB
PHOTOSHOOTS
Art direction and shoot planning for ABB marketing materials, shot at the Vantaa Kivistö Housing Fair site. The work included moodboards, shot planning, model casting and directing the photographer and models on set.
Photography by Jussi Koivunen.
My role: Art Direction · Directing
As Art Director on the ABB account, my role was to design and produce marketing materials for the Porvoo and Vaasa factories. The work included concepts, advertisements, catalogues and other marketing materials.
ABB is a leading global technology company that helps accelerate the transformation of society and industry towards a more productive and sustainable future. ABB has a successful history of more than 130 years and employs around 110,000 professionals in over 100 countries, including around 5,000 in Finland.
In Finland, ABB operates in around 20 locations. Its main factory hubs are located in Helsinki, Vaasa, Porvoo and Hamina. Vaasa focuses on motors, low-voltage products and systems, power transmission and distribution systems, power generation systems and turnkey projects for the process industry. Porvoo focuses on electrical installation products.
