Alma Talent
OIKEITA PÄÄTÖKSIÄ EI TARVITSE PIILOTELLA
Good decisions do not need hiding
Context
Alma Talent is Alma Media’s business media and information services company, serving Finnish businesses and professionals with news, data, books and events.
Alma Talent needed one campaign idea that could work across more than ten business service categories.
Different products. Different decisions. One shared promise.
Approach
The right information leads to better decisions.
And good decisions do not need hiding.
So we showed the opposite: people hiding after bad ones. Behind doors. Inside cabinets. Under desks.
Simple. Awkward. Instantly understood.
The idea stretched across sales, recruitment, purchasing, credit, investment and the everyday decisions businesses make.
The campaign ran across Alma Talent’s own channels, Facebook, Instagram, Google Display Network and YouTube. It scaled into more than 450 brand and tactical display variations, tested and optimised while the campaign was live.
One idea made a broad B2B offering easier to say, see and remember.
Not business information services.
Better decisions.
My Role
Art Direction · Concept Design · Visual Design · Multichannel Production · Video Editing
Concept and campaign created together with my copywriter partner.
