Dele Nordic
From gamers to gamers
Context
Dele Nordic is a Nordic online store for gaming gear, good kit at fair prices. It needed to speak straight to gamers and earn their trust with one simple promise: this comes from people who actually game.
Approach
We built it on “Pelaajalta pelaajalle”, from gamers to gamers. Not a generic webshop, but one of your own. The look leaned into the feeling of playing: sim racing, deep blue light, motion and product close-ups. Cinematic, but still credible to anyone who games.
Execution
The work had two sides: one for the brand, one for offers. I set the visual direction, directed the shoot and cut the films. Then we adapted everything for Facebook, Instagram and YouTube.
Outcome & Role
Dele Nordic felt like part of the gaming world, not a shop selling into it. Sharper, more credible and closer to the people it wanted to reach.
My role: Art Direction · Concept Design · Visual Design · Multichannel Production · Video Editing · Directing
Concept and campaign made together with my copywriter partner.
