Dele Nordic
DELIVERING EXPERIENCES
Context
Dele Nordic is a Nordic online store offering gaming gear at fair prices.
It needed to speak directly to gamers and earn their trust with one simple promise: this comes from people who actually play.
Approach
We built the campaign around from gamers to gamers. But the product was not just gaming gear. It was the experience the right gear could deliver.
So we blurred the line between simulation and reality. We brought a real drift car into the studio and cut between the player driving on a sim rig and behind the wheel of the actual car.
Same focus. Same movements. Same rush. For a moment, it is hard to tell where the game ends and the driving begins.
My Role
Art Direction · Concept Design · Visual Design · Multichannel Production · Video Editing · Directing
Concept and campaign created together with my copywriter partner.
