Fazer
MARKETING MATERIALS 2011–2014
Context
I worked on Fazer marketing materials across several consumer product lines from 2011 to 2014, mainly for Fazer Xylimax chewing gums and 100% xylitol pastilles.
The work covered product marketing, sales materials, retail visibility, events and seasonal trade catalogues.
Execution
I designed and produced materials for outdoor, print, retail, events, sales use and product communication.
The work also included the Xylimax graphic guidelines, Fazer Xylimax Naturals materials and a branded visitor corridor for Fazer’s Vantaa site.
My role: Graphic Design · Visual Design · Print Production · Marketing Materials
Selected work
Fazer Xylimax
Marketing materials for chewing gums and 100% xylitol pastilles across outdoor, print, retail, sales and events.
Fazer Xylimax Naturals
Graphic design and production for Fazer Xylimax Naturals marketing materials.
The work included ads, brochures and campaign materials for the chewing gum and full xylitol pastille range.
Fazer Xylimax Visitor Corridor
A branded visitor corridor for Fazer’s Vantaa site, built around Xylimax products and interactive digital elements.
Fazer Seasonal Catalogues
Trade catalogues for seasonal product lines, including Easter, Christmas, biscuits and other Fazer products.
