FiksuTaxi
STRAIGHT THERE
Context
FiksuTaxi wanted to be the taxi people think of the moment they need a ride.
The audience was simple: people who watch the price, want the trip to be easy and expect the taxi to show up when it should.
Approach
We stripped it down to what matters.
When you take a taxi, you want to get there. Fast, fairly priced, on time, in a good mood, with your friends, with a driver who knows the way.
That became “Suoraan perille”, straight there.
Execution
The idea worked both for the brand and for offers. I set the visual direction, directed the shoots and cut the films.
It ran on Facebook, Instagram, GDN, YouTube and MTV Katsomo.
Outcome & Role
“Suoraan perille” made the service benefit impossible to miss. Whatever the trip was, FiksuTaxi got you straight there.
My role: Art Direction · Concept Design · Visual Design · Multichannel Production · Video Editing · Directing
Concept and campaign made together with my copywriter partner.
