Kovanen
YOU ARE THE ONE OF A KIND
Context
Kovanen is one of Finland’s best-known premium taxi services.
Its long-standing promise is simple. One of a Kind.
The task was to bring new passengers into the back seat. People who care about how the journey feels, not just where it takes them.
Approach
We turned the brand promise around.
Kovanen is not the one of a kind. You are.
The moment you step into the car, you are the only person who matters.
Four passengers. Four worlds. One feeling.
This ride is yours.
The campaign ran on MTV Katsomo, at Helsinki Airport, on the Musiikkitalo screen and across Facebook, Instagram, TikTok and YouTube.
My Role
Art Direction · Concept Design · Visual Design · Directing · Multichannel Production · Video Editing
Concept and campaign created together with my copywriter partner.
