MUSH Vaisto
Your pet knows what’s good.
Context
MUSH Vaisto is a Finnish raw pet food brand. Real meat, bones and vegetables. Nothing added.
For ten years, it had made natural raw feeding simple.
Thaw and serve.
The anniversary campaign needed to work across Finland, Sweden and Norway.
Approach
People read labels, compare ingredients and question their choices.
Pets do not. They trust their instincts.
Your pet knows what’s good.
The product was always in frame, and the animals did the rest.
I designed the anniversary mark, set the visual direction and directed the shoots. The idea was then adapted into around 50 still and video versions per language for stores, Facebook, Instagram, TikTok, YouTube and Google.
My Role
Art Direction · Concept Design · Visual Design · Multichannel Production · Video Editing · Directing
Concept and campaign created together with my copywriter partner.
