Nelonen Media Live
KESÄ ON PARASTA LIVENÄ
Summer is best live
Context
Nelonen Media Live needed a summer campaign for its festival and event portfolio.
The campaign had to bring many different events under one shared message while still selling individual festivals.
Approach
The thought was simple: summer is best live.
Not watched later. Not half-followed through a screen. Lived there, in the crowd, with the sound, people and moment around you.
Execution
We built the campaign around live summer energy and adapted it across the full Sanoma network.
It ran on Nelonen Media TV channels, print, radio, Supla.fi, display, Meta, YouTube and DOOH, with event-specific materials for festivals such as Rockfest, Himos Juhannus, RMJ, Tammerfest, Kuopiorock, Suomipop Festival and Wanaja Festival.
Outcome & Role
One clear summer message for a wide event portfolio.
A simple idea that could sell the whole summer and still flex to individual festivals.
My role: Art Direction · Concept Design · Visual Design · Multichannel Production · Video Editing
Campaign made together with the team.
