Nordic Electro Power
INSTALLING THE ELECTRIC FUTURE
Context
Nordic Electro Power delivers large-scale electrical installations across Finland and Northern Sweden.
The company was growing and looking towards Norway, but its brand still felt smaller than the business it was becoming.
It needed to stand out to the right customers and attract the right people in a competitive industry.
Approach
We shifted the story from what the company installs to what its work makes possible.
Nordic Electro Power does not just install electricity.
It installs the electric future.
The visual identity came from the language of electricity itself.
Clean lines, technical symbols and diagram-based patterns made the company’s expertise visible. Electric blue and neon green brought energy to the system. Industrial photography kept it grounded in real people doing real work.
We developed the brand direction, employer brand, visual identity and digital experience. The system was applied across the logo, website, vehicles, workwear, recruitment, film and everyday communications.
My Role
Art Direction · Concept Design · Visual Design · Brand Identity · UI Design · UX Design · Directing · Multichannel Production · Video Editing
Brand strategy and concept created together with my copywriter partner.
