OP Media
RAHAA ARVOKKAAMPAA TIETOA
Knowledge worth more than money
Context
OP Media is the customer media of OP Group, Finland’s largest financial services group.
It helps people understand money, choices and everyday finance.
The content was already useful. What it needed was a sharper reason to care.
What can financial knowledge make possible?
Approach
We found the answer in one line: Rahaa arvokkaampaa tietoa.
Money matters. But the right knowledge can be worth even more.
Better choices. More freedom. Peace of mind. A step closer to something you want.
The idea became OP Media’s brand promise, a short guide for using it and a social campaign showing what financial knowledge can unlock.
The campaign ran across Facebook, Instagram, Twitter, Jodel and OP’s own channels.
OP Media now had one clear promise connecting its content, tone and communication.
My Role
Art Direction · Concept Design · Visual Design · Multichannel Production · Video Editing
Concept and campaign created together with my copywriter partner.
