Sonera
Device Marketing & Photoshoots
I worked on several Sonera marketing assignments, from device marketing to home broadband communications.
This archive case brings together two device marketing pieces: a Sony MDR-1000X campaign and a set of Sonera device marketing photoshoots.
Sony MDR-1000X Campaign
Sonera needed a campaign for Sony MDR-1000X Bluetooth noise-cancelling headphones.
The work covered campaign planning, visual design and multichannel production. The campaign ran across outdoor, retail and digital materials.
My role: Art Direction · Visual Design · Multichannel Production
Device Marketing Photoshoots
I also planned and directed photoshoots for Sonera device marketing materials across different channels.
The work included planning what to shoot, choosing locations and directing the shoot on set.
My role: Art Direction · Visual Design · Multichannel Production · Shoot Planning · Directing
