Nelonen Media
Syke Season 22 KEY ART & CAMPAIGN VISUALS
Context
Syke is one of Finland’s best-known drama series.
The brief was to create key art for season 22 that felt instantly familiar and could carry the entire launch campaign.
Approach
The answer was already inside the world of the show.
Syke’s strongest identifiers were its familiar cast, the hospital setting and its colour palette.
I brought them together in one image.
The characters sit inside a hospital cross, placing them directly in the world where the drama unfolds. Their expressions and lines of sight offer subtle hints of what is to come.
The cross-shaped composition gave the campaign one clear visual language across every format.
It ran on Nelonen Media’s TV channels, including Nelonen, Liv, Jim and Hero, in print from Helsingin Sanomat to Me Naiset, and across Meta, YouTube and digital out-of-home.
My Role
Art Direction · Visual Concept · Key Art · Multichannel Production · Animation
