Nelonen Media
Syke Season 22 KEY ART & CAMPAIGN VISUALS
Context
Syke is one of Finland’s most recognised drama series. For season 22, the key art had to feel unmistakably like the show and work across the whole launch.
Approach
The brief was simple: it had to look like Syke. The show already had two things going for it, a recognisable hospital world and a cast of well-known Finnish actors. So I used both.
I put the cast front and centre and framed them with the show’s own world. The characters sit inside a hospital cross, so the setting becomes the image. Familiar faces, familiar world, instantly Syke.
Execution
I designed and produced the season 22 key art and motion versions for campaign use.
It ran across Sanoma’s network: Nelonen Media’s TV channels (Nelonen, Liv, Jim, Hero), print from Helsingin Sanomat to Me Naiset, plus Meta, YouTube and DOOH.
Outcome & Role
One look, carried across TV, print, social and outdoor. Wherever you saw it, it was unmistakably Syke.
My role: Art Direction · Concept Design · Multichannel Production · Animation
