Valmet
VISUAL IDENTITY & GUIDELINES
Context
The new Valmet was formed in 2013, when Metso’s pulp, paper and power businesses became a separate listed company.
A new global industrial brand needed a visual identity that could work across countries, business areas and everyday communications.
Approach
The creative director established the main visual direction.
My role was to turn it into something people could actually use.
A visual identity does not live in a brand book.
It lives in presentations, print, signage, packaging, templates and the materials people create every day.
I developed the practical toolkit: brand guidelines, layouts, templates, presentation decks, stationery and examples for print, digital and physical environments.
Clear rules. Real examples. Ready-made applications.
My Role
Art Direction · Graphic Design · Visual Design · Brand Guidelines · Brand Applications
