Valmet
VISUAL IDENTITY & GUIDELINES
Context
The new Valmet was born in 2013, when the pulp, paper and power businesses were separated from Metso into a new listed company.
A global industrial company needed a visual identity that could work across countries, business areas and everyday materials.
Approach
The creative director set the main direction. My role was to turn it into something people could actually use.
The identity had to work outside the brand book: in presentations, print, signs, packaging, templates and daily business.
Execution
I built the everyday toolkit: brand guidelines, layouts and templates, presentation decks, print and digital examples, stationery, folders, roll-ups, the things a global company reaches for every day.
Outcome & Role
It made Valmet’s new identity usable, something a global company could actually run with. Clear rules, real examples and ready-made applications, easy to put to work in any country.
My role: Art Direction · Graphic Design · Visual Design · Brand Guidelines · Brand Applications
