Varma
Marketing communications and content marketing
Context
Varma had deep expertise in work ability, entrepreneurship, growth and risk management.
But expertise is useless if people cannot understand or use it.
The task was to turn that knowledge into content that could help entrepreneurs and support sales.
Approach
We made complex subjects clear, useful and easy to act on.
Guides answered questions.
Webinars explained what mattered.
Advertising brought the right people in.
Sales materials helped move the conversation forward.
The work also included the visual direction for Varma’s webinar series, a brand film, event materials, a lead-generation funnel, graphic animations, photoshoots and a themed classroom for Haaga-Helia.
My Role
Art Direction · Visual Design · Multichannel Production · Video Editing
Work created together with my copywriter partner.
