Weekendbee
PURE JOY OF SPORT
Context
Weekendbee sold responsible sportswear and outdoor clothing, but needed a stronger emotional idea to build awareness across its target markets.
Approach
Sport is often framed around performance, pressure and results.
We focused on what makes people want to move in the first place.
Pure joy of sport.
Fresh air. Movement. Friends. Nature. Feeling good.
The idea worked across running, hiking, cycling, SUP and the outdoors.
We made four lifestyle films with Weekendbee’s influencer team, the Testbees. Shot in and around Helsinki, the films kept the world active, real and close.
I directed the shoots and worked on the visual direction and campaign materials.
The campaign ran across Facebook, Instagram, Google Display and YouTube in three languages and two markets, including Germany.
My Role
Art Direction · Concept Design · Visual Design · Directing · Multichannel Production
Concept and campaign created together with my copywriter partner.
