Broadcast cases: AI in production
Tähdet, Tähdet – Seeing the film before shooting it
I used AI in pre-production to create a simulated version of the promo film before the actual shoot.
The demo tested the visual world, costume language, movement, lighting, edit rhythm and emotional tone.
A film is easier to understand than a conversation about one.
The client and crew could see the direction before production began. Weak points became visible while they were still easy to change.
My role: AI previsualisation · visual concepting · motion direction testing
Process: AI stills and video · Video editing · After Effects
Vain elämää – Bringing the world onto the set
I created an AI-generated background film for an 18-metre LED screen used during the new season’s promo shoot.
Instead of asking the performers and crew to imagine the finished environment, we placed it around them.
Less imagining. More seeing.
My role: AI background video design and execution
Process: AI stills and video · Video editing · Grading · After Effects
AI is the toothbrush, not the smile.