Nelonen Media Live
KESÄN PARHAAT PÄÄTÖKSET TEHDÄÄN JOULUNA
The best summer decisions are made at Christmas
Context
Nelonen Media Live is one of Finland’s largest event organisers, producing more than 20 festivals, concerts and cruises across Finland each year.
Nelonen Media Live needed a Christmas campaign that would sell festival tickets early, when summer still felt far away.
Approach
At Christmas, many gifts are quickly forgotten.
We wanted to sell moments people would still remember years later.
Give a moment that does not fit in a box.
The line made a festival ticket feel like an experience rather than another thing.
The best summer decisions are made at Christmas.
It turned that experience into a timely decision. Not something for later, but something worth buying now.
The campaign brought summer energy into December, when everything else looked like Christmas.
It ran on Nelonen Media’s TV channels Nelonen, Liv, Jim and Hero, as well as its radio channels. It also appeared in Helsingin Sanomat, Ilta-Sanomat and Aamulehti, and across display, Supla, Meta, YouTube and digital out-of-home.
My Role
Art Direction · Concept Design · Visual Design · Multichannel Production · Video Editing
Concept and campaign created together with my copywriter partner.
Related work: Nelonen Media Live - Kesän parhaat storyt »
