Nelonen Media Live
Kesän parhaat storyt syntyvät livenä
The best summer stories happen live

Context
Nelonen Media Live is one of Finland’s largest event organisers, producing more than 20 festivals, concerts and cruises across Finland each year.
The task was to sell tickets for nine festivals under one shared idea and build the Nelonen Media Live brand.
Approach
The best summer stories happen live. Not on your screen.
We spend much of summer watching other people’s moments instead of making our own.
Finland’s leading artists were what people came to see. We did not want to bury their appeal under creative gimmicks.
The selfie execution used humour to show that staging life for social media is not the same as experiencing it.
The campaign ran on Nelonen Media’s TV channels Nelonen, Liv, Jim and Hero, as well as its radio channels. It also appeared across Sanoma’s print titles, from Helsingin Sanomat to Satakunnan Kansa, and on Supla, Meta, YouTube and digital out-of-home.
My Role
I was responsible for the art direction, visual direction, selfie concept, shoot direction, campaign applications and film editing. I also designed and edited individual TV and social ads for five festivals. The campaign line was created together with my creative partner.
Art Direction · Concept Design · Visual Design · Directing · Multichannel Production · Video Editing
Brand campaign
Tactical campaign
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